Why Most Facebook Marketing Doesn’t Work

• Why Most Facebook Marketing Doesn’t Work

  does a youth-oriented clothing brand really need to validate that it is 16 to 25 year-old women that are engaging with the brand?

  tags: facebook marketing news:y2011m02

  • does a youth-oriented clothing brand really need to validate that it is 16 to 25 year-old women that are engaging with the brand?

  • It’s got to look good, and be on brand. In the early days of Facebook, a brand could put up a basic presence with some turnkey apps, and users accepted that. Now that Facebook is all grown up, a brand presence needs to be on par with its website. Facebook users are savvy and will judge your brand in comparison to the best they’ve seen.

  • logistical nightmare
  • iFrame tabs in pages, an existing e-commerce site can be skinned to fit in a 520-pixel-wide Facebook Fan Page
• Why Most Facebook Marketing Doesn’t Work

  tags: facebook marketing news:y2011m02

  • There should only be one engagement feature per tab.
  • Even clothing brands can’t pull this off.
  • If you must run a photo or video Facebook campaign, the best way to do it is actually NOT in an app.
  • Then have users get their friends to Like the photos or videos

Hot Growth Area for Social Media: Older Users, Says Pew | paidContent

Hot Growth Area for Social Media: Older Users, Says Pew | paidContent.

personal finance @170 million

long story short: backend business is dirty business

http://yodlee.com started out with frontend / scraping data service providers

http://mint.com took yodlee data and put a nice frontend on it

http://intuit.com of Quicken fame bought mint

 

some links

• http://www.fastcompany.com/blog/kit-eaton/technomix/mint-sells-intuit-170-million-will-it-wither-vine
• http://37signals.com/svn/posts/1927-the-next-generation-bends-over
• http://www.avc.com/a_vc/2009/09/who-decides-when-to-exit.html
• http://news.ycombinator.com/item?id=830075

history

http://www.techcrunch.com/2007/10/07/mint-rakes-it-in/